Newsletters
Unilever

Pensions is a difficult subject to communicate effectively. Unilever wanted to produce a dynamic newsletter which would engage their audience, be easy to read, provide clear navigation and be presented in a format which employees were happy to be seen reading. Key features were used on spreads with bold colours and strong graphics. Working closely with the client to produce interesting copy the newsletter made a significant difference and follow up research confirmed better understanding of the issues and higher recall values.