Packaging
BlueGnome

BlueGnome wanted their packaging to compete alongside the large pharmaceutical brands, their packaging needed to reflect the highly sophisticated microarray product and tie in with their branding and marketing materials. Click here to see more on the BlueGnome branding.

A visit to the lab and extensive research resulted in a clean, dynamic sophisticated illustration derived from Circos diagrams, which visualises relationships in a circular layout demonstrating the correlations between DNA and genomic data.